Enrollment Marketing Services
Turn interest into action.
Students experience your institution first through your marketing, and often, your website. If your campaigns, emails, or web experience don’t connect, your funnel weakens. We help institutions review, refine, and rebuild marketing strategies that meet students where they are and drive enrollment results.
Our Offerings
Website User Experience Review
We connect with up to 12 prospective students (pre-vetted by your counselors) and ask them to navigate your admissions site while sharing feedback in real time. We analyze common themes, frustrations, and bright spots, then provide practical, easy-to-implement recommendations. Alongside student input, we conduct our own expert review to identify missing content, confusing elements, and effective strengths.
Secret Shopping
We go undercover as prospective students to experience your campaigns the way they do. From email timing and audience accuracy to tone and clarity, we uncover where your communication strategy is strong—and where it needs fine-tuning.
Campaign Development
Need fresh content? We design and write campaigns that convert, including:
- Non-senior inquiry campaigns
- Parent and guardian campaigns
- Senior “Apply Now” campaigns
- Senior yield campaigns
Custom Solutions
Every institution has unique challenges. Whether it’s a one-time review, an annual campaign plan, a roadmap for taking search in-house, or an end-to-end communication strategy, we adapt our work to meet your needs.
Why It Works
Our approach blends student voice, expert analysis, and industry best practices. You don’t just get recommendations, you get actionable strategies you can implement quickly. From simplifying website navigation to launching smarter campaigns, we make sure your marketing is clear, compelling, and conversion-focused.
“Jen and Jess struck the perfect balance: helping us to rethink our enrollment communications strategy while rolling up their sleeves to make it happen. Their expertise, energy, and commitment to our success made a huge difference, and they were a blast to work with. Honestly, it never felt like working with consultants, it felt like working with colleagues who had our back.”
Robbie Cusella (He/His)
Ready to See Results?
Let’s refine your marketing strategies and create campaigns that convert. Contact us to begin your Enrollment Marketing review today.