Campus Visit Innovation
Designing Unforgettable Visit Experiences.
Campus visits are among the most influential moments in a student’s decision process. Our Campus Visit Innovation offering helps institutions design memorable, distinctive experiences that stand apart, moving beyond incremental tweaks to create visits that truly reflect your institution’s identity. Through discovery and guided innovation, we equip your team to reimagine the campus visit and deliver a program that inspires students and drives enrollment.
How It Works
- Discovery
We start by experiencing your campus visits firsthand. Our team attends a signature event and a daily visit, reviewing the full student and family journey from communication flow to the tour itself. We make notes on strengths, gaps, and opportunities for improvement.
- Guided Innovation Workshop
Using our observations and data review as a starting point, we facilitate a hands-on workshop where your team:
- Maps the pre-visit, during-visit, and post-visit journey
- Defines the emotional impact you want each visit to create
- Identifies opportunities to elevate the tour opening, close, and follow-up
- Brainstorms and builds new visit goals, structures, and strategies
- Building the Future Together
Rather than offering a prepackaged, vendor-driven plan, we empower your staff to co-create an experience they truly own. Through research-based frameworks for memory-making, decision impact, and student engagement, your team is guided to ideate with purpose. The result is a clear, actionable plan with full team buy-in from the very beginning.
What You Get
- A clear understanding of your current visit strengths and opportunities
- A reimagined visit experience designed by your team, with our facilitation
- Tools and frameworks to continue innovating beyond the workshop
- Increased confidence that your visits inspire students and strengthen conversions
Why It Works
This isn’t an audit—it’s a transformation. By combining external perspective with guided team innovation, we create lasting change in how your institution approaches campus visits. Your team doesn’t just receive recommendations—they discover and design a new vision together.
“Working with EMP on UF’s campus visit experience was a real pleasure. Melissa, Jess, and Jen brought sharp insight and took time to truly understand our team. In one session, a rough idea quickly turned into a polished two-page draft—same day and spot-on. As someone who finds drafting tough, I appreciated how they kept us in the editor’s seat and stayed true to our voice. Their thoughtful coaching also helped me grow, and I’m genuinely grateful for the experience.”
Randy Brown
Frequently Asked Questions
Do you train student guides?
Yes. We support both the design of the overall visit experience and the training/certification of student ambassadors.
How long does a redesign take?
Most campus visit innovation projects run 4–6 months from discovery to launch, depending on scope.
How do you measure impact?
We track both qualitative and quantitative metrics: visitor satisfaction, guide performance, conversion rates, and enrollment outcomes.
Ready to See Results?
Let’s reimagine your campus visits so they create memorable experiences and drive enrollment. Contact us to begin your Campus Visit Innovation journey.