Who We Are
What We Do
Outcomes
EMP Intelligence
What We Do
Discovery
Workshops & Training
Campus Visit Innovation
Strategic Enrollment Consulting
Slate CRM Services
Enrollment Marketing Services
Who We Are
What We Do
Overview
Discovery Services
Workshops & Training
Campus Visit Innovation
Strategic Enrollment Consulting
Slate CRM Services
Enrollment Marketing Services
Outcomes
EMP Intelligence
Case Study

EMP + Saint Joseph’s University

As the newly-appointed SVP of Enrollment Management, in addition to her role as Chief Marketing Officer at Saint Joseph’s University in Philadelphia, Liz Kennedy Walsh faced several challenges, including unstable enrollment, a vacant Director of Admissions position, and a need to improve the department’s culture. Recognizing the importance of tackling these “wildly important goals” (WIGs), she called in the high-energy duo from EM-Powerhouse to provide hands-on support and training. Here is their success story:

Success at a Glance

Challenges:

  • Unstable enrollment
  • Director of Admissions vacancy
  • Culture of "no"

Results:

  • Record-breaking application year
  • Exceeded NTR goal by $1M & reduced discount rate by 5%
  • Acted as interim Director & empowered team with hands-on mentoring
  • Won trust & confidence of President

EMP's Fearless Approach

  • Assessed team talent, gaps, systems and data management.
  • Stepped in as Director of Admissions, leading counselors and recruitment strategy with new goals and funnel design.
  • Trained and coached on marketing search best practices, funnel acquisition and conversion.
  • Mentored all of EM and gave the new executive team an "unofficial MBA for EM" crash course.
  • Deployed a personalized EMP Slate coach for CRM support.
  • Revolutionized the application reading process, saving hundreds of hours.
  • Improved culture by fostering risk-taking, creative thinking, and curiosity, offering feedback on suboptimal behaviors, and building trust with the President's cabinet.

Exceptional Impact

  • Record-breaking application cycle
  • Enrolled the largest incoming class in 10 years
  • Exceeded their net tuition revenue goal by $1 million
  • Reduced the discount rate by 5%
  • Hired best-in-class professionals to set the team up for long-term, sustainable success

The story of our turnaround is a giant success story. Jessica and Jen were relentless, critical truth-tellers who were all-in and not afraid to get their hands dirty. I cannot overstate how much they got in there with us.”

Liz Kennedy Walsh

Senior Vice President, Enrollment Management, Marketing and Communications at Saint Joseph's University

See How We Can Help Your Institution

Ready to turn challenges into opportunities? Let’s connect and explore how EMP can help you achieve your enrollment goals.

Contact Us