Case Study
EMP + University of North Florida
EM-Powerhouse partnered with the University of North Florida to transform missed enrollment goals into a record-breaking 66% increase in just one year.
Success at a Glance
Challenges:
- New presidential leadership
- New strategic plan
- Goal to increase enrollment by 47% in 5 years
- Missed enrollment target in 2024
Results:
- Record-breaking incoming class (66% increase!)
- Lowest melt summer in history
- Largest first-time-in-college student cohort
- Built trust and open communication with executive leadership
- Empowered leaders with knowledge and skills
EMP's Fearless Approach
- Critically & holistically assessed all operations.
- Quickly identified strengths & gaps.
- Grabbed the reins & created a winning playbook with measurable goals.
- Educated new leadership on EM best practices.
- Pivoted all multi-channel marketing to value proposition messaging.
- Created a personalized, concierge-level recruitment model.
Exceptional Impact
- Increased incoming freshman enrollment by 66% in a single year
- Enrolled the largest freshman class in university history
- Achieved one of the lowest melt rates ever — under 5%
- Exceeded enrollment goals for the year
- Retention for rising sophomores hit 86.4%, breaking the previous record
- Developed a clear playbook for sustainable growth and ongoing assessment
- Empowered leadership with actionable strategies and measurable goals
We chose EM-Powerhouse because they are straight-shooters, don’t pull any punches, and they‘re very honest about what needs to happen to turn the ship around. They were able to put quick action steps in place and give use tangible, measurable goals that we can now implement year-after-year.
Dr. Susan Perez
Professor and Associate Provost Enrollment Management and Student Success at University of North Florida
See How We Can Help Your Institution
Ready to turn challenges into opportunities? Let’s connect and explore how EMP can help you achieve your enrollment goals.